Shooting on an XR stage was a first, but that’s what we did with Sabertooth to create these otherworldly spots for an e-road bike.

We got a weird ask for this one…celebrate Bicycle Day, aka, the day that Albert Hoffman accidentally discovered LSD by pouring it all over himself and then setting out upon a bike ride. Ok, sure 👌 So, we got in touch with the artist Joe Pease to make some psychedelic box breathing spots. We still use these to calm down years later.

We’d love to take credit for the brilliant mind of Pablo Rochat, but really, the only skill we employed was contacting him and then letting him do almost anything he wanted.

We worked with the heads of the UCSC video game department (yes, it’s a thing) to build only the 4th branded Roblox experience ever (Nike, Gucci, and Vans were the first). Our ambition was really simple…build a Roblox simulation experience that actually worked and was actually fun. Nothing to sell. No hard brand pitch to kids. Just clean renders and a bike with the gameplay physics to actually ride like a bike.

Is it cake? Yes, yes it is. To launch the Evade 2 during the Tour de France, the noisiest time online in cycling, we produced this piece with Serfside Cakes to set the world on its head…2 years before the show…piece of cake 🍰

ASMR meets core product competencies 🤝 How do you get people to devote their time to seeing the main differentiating feature of your product? If you know…give us a ring 🤔

After launch, it quickly became obvious that potential riders had serious questions about ALSO’s TM-B. What to do? Make a bunch of boring infographics or infotainment? Nope. The internet preferred this 🥰

Saying something is light is easy. Showing that something is light is very hard. Here at Save Folder, though, we believe in a show-don’t-tell approach to social, so we worked with visual artist Vasjen Katro to concoct a visual representation of ethereal lightness.

Let’s be real…you can say a product is for something, and you can even show it being used for that something, but when you define an experience for your audience, they struggle to see beyond your vision. Cycling is a lifestyle, and no one’s lifestyle is defined by a company. That’s why we opted for animated shorts that suggested themes of friendship and sustainability to viewers with this stunning work from KMOTION.

In our first project with Vasjen, we had an interesting predicament…we needed to make Specialized some social assets, but we didn’t have any bikes to send to creators due to the pandemic inventory crunch. So, we asked Vasjen to render a piece entirely. The result was smashing.